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Los 100 principales CEOs en redes sociales

¿Es el líder intrépido de su empresa social? (Y no me refiero al tipo de acompañamiento para cervezas).

No muchos lo son. Un informe de CEO.com encontró que El 61 por ciento de los CEO no tiene presencia social alguna, y de los que lo hacen, el 70 por ciento solo usaba LinkedIn. Esto a pesar del hecho de que El 76 por ciento de todos los ejecutivos cree que es una buena idea que los CEO estén en redes sociales, según una infografía de Weber Shandwick.

Nuestro propio CEO, Ryan Holmes, escribió recientemente sobre La importancia de que los CEO estén en las redes sociales. Explicó: “El mayor motivador para que los CEOs accedan a las redes sociales puede ser una simple necesidad. Las redes sociales representan un cambio cultural, no solo tecnológico, y ya han dado el salto al lugar de trabajo … Al final, es muy difícil para un CEO guiar esta transformación sin 'llegar' a las redes sociales en algún nivel, idealmente personal. uno."

En una fuerza laboral cada vez más social, está claro que los CEO necesitan hacer más que solo estar en las redes sociales: deben liderar.

La renuencia de muchos CEOs a usar las redes sociales sirve para resaltar la importancia del trabajo de aquellos que son, esos CEOs que han usado las redes sociales para establecerse como líderes de opinión en sus industrias y consolidar tanto su empresa como sus marcas personales.

Hootsuite colaboró ​​con Xinfu, expertos y entrenadores CEO globales, para compilar una extensa lista de los 100 principales CEO en las redes sociales. Las clasificaciones combinan factores cuantitativos y cualitativos para determinar qué CEOs están teniendo un impacto.

Una de nuestras mayores medidas para saber a quién incluir se decidió respondiendo a la pregunta: ¿quién está creando verdadero contenido de valor agregado para sus seguidores? Medimos esto en términos de la originalidad de cada CEO, el liderazgo de la industria y la percepción de su propia organización.

Los CEO que consideramos activos y consistentes contribuyendo a una agenda de liderazgo obtuvieron una clasificación más alta. Aquellos que consideramos demasiado auto-promocionales, demasiado formales o que no parecían estar creando su propio contenido. También tomamos en cuenta el puntaje de Klout de cada CEO.

Sin más preámbulos, estos son los CEO que se están haciendo un nombre y contribuyen a la conversación en las redes sociales (haga clic en cualquier entrada para vincularla a su perfil social).

Los 100 principales CEOs en las redes sociales

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